Comparison

Wealthsimple Trade vs TD Direct Investing: Which is the best to invest in?

Nowadays, you can trade from almost anywhere or on any platform. But which one to choose? Keep reading to find out which is best: Wealthsimple Trade or TD Direct Investing!

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by Victória Lourenço

Published on 12/28/2021

Wealthsimple Trade or TD Direct Investing: comparison for investors

Read on to find out which one is the best for you: Wealthsimple Trade or TD Direct Investing! Source: Pixabay
Read on to find out which one is the best for you: Wealthsimple Trade or TD Direct Investing! Source: Pixabay

It’s an exciting time for investors. You can trade on your phone, invest in stocks or ETFs, start a business with some simple web tools. But how do you decide which service to use? TD Direct Investing and Wealthsimple Trade offer different features that may be more beneficial depending on what you’re looking for! This post will give you a comparison of the two to decide which one is the best: Wealthsimple Trade or TD Direct Investing!

Moreover, if you want to invest in the stock market but prefer not to pay commission fees, Wealthsimple Trade is a new trading service with no cost per trade, regardless of how many shares are bought or sold. On the other hand, TD Direct Investing can be for you if you want more excellent service and account options. So, let’s compare them to help you choose!

logo de TD Direct Investing

How to join TD Direct Investing?

TD Direct Investing features many investment choices and accounts, educational portal, and platforms. Check out how to join it now!

logo de Wealthsimple Trade como um cadeado de ouro

How to join Wealthsimple Trade?

Wealthsimple Trade is a self-directed investment account with a great mobile app and free commission fees. Learn how to join it today!

Wealthsimple TradeTD Direct Investing
Trading fees$0 for stocks and ETFs.Equities: from $7 to $9.99.
Mutual funds: $0.
Options: from $7 to $9.99 (plus $1.25 per contract).
Account minimumThere is no account minimum.There is no account minimum.
PromotionOne free stock.

A bonus of up to $25 when investing $100.
Up to $2,100 (conditions apply, limited promotion, see terms).
Investment choicesStocks, ETFs, and cryptocurrency.Canadian and U.S. stocks, options, ETFs, mutual funds, fixed income, IPOs and New Issues, term deposits, precious metal certificates.

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Wealthsimple Trade

Wealthsimple Trade offers an excellent mobile platform! Source: Wealthsimple Trade
Wealthsimple Trade offers an excellent mobile platform! Source: Wealthsimple Trade

Wealthsimple is a Canadian online investment company that offers customized investment portfolios according to its clients’ goals. Also, you can buy and sell stocks and ETFs with no fees. Moreover, this investment service is available on iOS and Android, and you can easily open your account online.

In addition, you can choose your preferred account type: a non-registered account or TFSA. Moreover, there is no minimum amount required to open your account. Plus, the interface of the app is simple to use. With this company, you can purchase fractional shares of big companies. Plus, you won’t have to pay too much for it.

Moreover, there is no problem if you are new to the investment market. You can use this investment app to learn more about the market and improve your investment skills. Also, Wealthsimple offers outstanding educational research about enhancing your abilities and finances. Also, they guarantee that your money will be safe on their platform. For example, they maintain everything completely encrypted and use two-factor authentication.

In addition, they have an upcoming Plus feature that offers all the free features available and other perks. For example, you can get USD accounts, even more, price alerts on your phone, access to instant deposits (up to $5,000), and real-time prices! However, this will cost $10 a month, which is not so bad if you think about the benefits of this feature.

TD Direct Investing

TD Direct Investing is one of the most trusted financial companies in Canada! Source: TD Direct Investing Facebook
TD Direct Investing is one of the most trusted financial companies in Canada! Source: TD Direct Investing Facebook

TD Direct Investing is an excellent trading platform with competitive features. With this platform, you can have confidence in having all of your trading options in one place. Moreover, the platform is easy to use.

But, as much as this investing company has many benefits, it also has some drawbacks. For example, the fees can be relatively high compared to similar investment companies. The fees are Equities – from $7 to $9.99. Mutual funds – $0. Options – from $7 to $9.99 (plus $1.25 per contract).

However, we often don’t need to consider only the fees of a service like this. Also, this investment company offers high-end services to its clients. That is, the costs might be worth it. In addition, TD Direct Investing is one of the most popular trading companies in Canada. Therefore, you should consider this platform as an active trader and reconsider running away from the fees.

Also, it would be best if you considered that investment companies like TD Direct Investing focus on delivering the best service to their clients. Therefore, the fees can be very much worth it. Moreover, if you are an active trader with an investment portfolio over $15,000, this company can be a good fit.

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Benefits of Wealthsimple Trade

  • Simple and straightforward app and desktop platform.
  • You can have access to unlimited 40 commission trades.
  • Up to $1 million on CIPF protection.
  • They do not require a minimum account balance to open your account.
  • When you invest $100, you can get a bonus of up to $25.
  • Get access to thousands of stocks and ETFs. There is also the option to invest in cryptocurrencies, such as bitcoin.

Benefits of TD Direct Investing

  • You can get almost all account types with this investment company. For example, non-registered accounts, RRSP, RESP, RRIF, TFSA, LIRA, and more!
  • The mobile app has an excellent and user-friendly interface.
  • This company is one of the most trusted ones in Canada.

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Disadvantages of Wealthsimple Trade

  • There is no access to some other options, such as mutual funds or IPOs.
  • The app version is complete and easy to use. However, the desktop version still has room for improvement.

Disadvantages of TD Direct Investing

  • Even though this is an almost perfect investment company, you need an account minimum of $15,000 to open any account they offer.
  • There are some relatively high trading fees, especially for ETFs.
  • It is best for those who are active traders who can maintain a $15,000 account balance.

Wealthsimple Trade or TD Direct Investing: which you should choose?

Before deciding which investment company to open your account, you need to think about your investment goals. For example, are you starting to invest? If so, maybe Wealthsimple Trade is the best option for you. There, you will learn a lot about trades and investments, and it has a user-friendly interface.

However, if you have an investment portfolio over $15,000 or are an active trader, you might want to consider choosing TD Direct Investing. Also, this investment company has some relatively high trading fees. However, this company focuses on delivering the best benefits to its clients. So, if you are looking for excellent service and excellent investment options, this could be the one.

Overall, both of these investment companies offer excellent service to their clients. However, it is up to you to choose the best one for you to use the information we have provided. Moreover, it is essential to analyze your investment profile and think about your goals as an investor or trader.

Therefore, TD Direct Investing can be for you if your goal is to have more accounts and a high amount in your account balance. But if you are starting to invest or have a lower account balance, Wealthsimple Trade will be a perfect fit.

However, if you want to keep looking for other investment options, we can help you here. You can consider opening an account on J.P. Morgan Self-Directed Investing. This investment company has no trading fees and no account minimum. So, read our post below with a full review of J.P. Morgan Self-Directed Investing to learn more!

J.P. Morgan Private Bank logo

J.P. Morgan Self-Directed Investing full review

Looking for investing in stocks, ETFs, and more? Check out the J.P. Morgan Self-Directed Investing review and find out about its benefits!

About the author

Victória Lourenço

Victória Lourenço is part of the finance writer team for The Mister Finance website. She is a translator and copywriter, having worked on finance topics for over four years. She has a goal to keep studying finances to help people learn more about how to use their credit cards, make loans, and use other money-related products in a way that they can find a more meaningful and healthy financial life!

Reviewed by

Aline Barbosa

Senior Editor

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